Bollywood superstar Aamir Khan has joined the bandwagon of Datsun India for the new campaign #ExperienceChange.
Bollywood superstar Aamir Khan has become the new face of Datsun India. The Nissan owned automaker has roped in him as its brand ambassador for the new brand campaign #ExperienceChange. This move could prove to be very positive for the brand considering the value Aamir Khan will add the company’s image. As the brand says, they thought about Aamir Khan because of his versatility and risk-taking attitude and also for his accomplishment.
Interestingly, Datsun is thriving for a major change in its product and expansion strategy for Indian market. Roping in Aamir Khan as its brand ambassador is just a part of that strategy. The brand is currently gearing up to launch its updated Go and Go Plus facelift models that are scheduled to go on sale from October 9, 2018. Apart from that, the facelift version of Datsun RediGo is also on card. Also, the Datsun Go Cross is coming to India soon as well.
Speaking about Aamir Khan’s association, Mr. Thomas Kuehm, President, Nissan India Operations said, as the sactor advocates for bold and fearless attitude of the new generation, it matches Datsun’s philosophy to run for excellence. Aamir Khan said, he is thrilled to be to be a part of this iconic brand, which has been the synonym of quality and innovation for long time.
Speaking about the #ExperienceChange, it is a 360 degree multimedia campaign that will go live on all the key platforms – digital, print, radio, TV, OOH, dealerships and city activities throughout the upcoming festive season.