The new service will help navigate to accurate three-word addresses represented by what3words

Tata Motors, one of the country’s largest automobile manufacturers has announced a partnership with an innovative location technology provider, what3words. The company will become the first manufacturer in India to bring what3words addressing system in its cars.

The partnership, which is a first in India Automobile sector, will enable car-drivers to enter a 3-word address by voice or text input, and then navigate to the address accurate to within 3 meters of the destination location. This service will be especially relevant in the Indian context as we have addresses which are a non-standard and also coupled with complex network of roads. Therefore, it makes it quite difficult for last-mile navigation.

Tata Tigor JTP Infotainment - AutoIndica
Tata Tigor JTP Infotainment

This unique 3-word addressing system by what3words will make the last-mile navigation a lot simpler, safe, and hassle-free along with less time-consuming for the drivers. The what3words system is available in 36 languages, including 5 Indian languages: Hindi, Bengali, Tamil, Telugu, and Marathi as of now. More languages will be added for the sake of convenience later in the future. With the addition of Indian languages mean that what3words will be making this technology more accessible for Indian consumers.

Commenting on the new partnership, Mayank Pareek, President – Passenger Vehicle Business Unit said that Tata Motors is proud to become the first automaker in India to collaborate with what3words. With this collaboration, the customers will now be able to navigate to accurate 3-word addresses represented by what3words. This offers a clear solution to a very visible problem related to the non-standard traditional address system of the country.

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He further said that the three-word addressing will not only provide a more seamless navigation experience but will also increase the efficiency of drivers for not spending a lot of time locating their destinations and reaching the precise location (within 3m) with minimum hassle and effort.

However in the international market, the what3words technology comes as a unique offering only in the premium car models, but Tata customers can expect this groundbreaking technology to feature in the mainstream line-up of cars very soon.

Chris Sheldrick, what3words CEO and Co-Founder stated that India is a rapidly growing economy, but like many other countries, it still suffers from the big three infrastructural challenges – the unbanked, the unconnected and the unaddressed.

He further said that their partnership with Tata Motors will initiate the change on these matters, as together, their impact will expand across humanitarian, travel, e-commerce – and of course automobile industries. This will also be a breakthrough for the tourism industry as it will make traveling very convenient for incoming tourists.

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