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Tata Motors: Guts to Glory

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Tata Motors Indica

Tata Motors has evolved radically in the last few years; from design to driving dynamics, from styling to sales & service network

Tata Motors, one of the pioneers in the Indian automobile industry was never actually known for passenger vehicles but commercial ones. However, with over seven decades past after its inception, the homegrown automaker is considered as one of the strongest players in the Indian passenger car market. From mundane design to global-standard styling, from the pesky and boring interior to feature-laden cars, the brand has evolved radically in the last couple of years.

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Passionate early days

If we look back at Tata Motors passenger car history, 1988 Tata Mobile and 1991 Tata Sierra were the brand’s first attempts. However, those were not meant for the mass market and hence I take the liberty to keep them out of my list of preference. I would rather start my story with Tata Indica, the automaker’s first passenger car. The Tata Indica was also the first-ever indigenously built Indian car. This marked the beginning of a new era at Tata’s stable.

Before being discontinued in 2018, the Tata Indica managed to successfully rule the Indian roads for years. Both private buyers and fleet operators favoured the hatchback. While this practical and affordable hatchback was indeed ahead of its time, with fast-changing customer preferences and increased competition, the Indica became outdated. Hence, demands for new cars with advanced technology and improved driving dynamics started pinching the brand.

While Tata Indica gave the brand confidence and a strong foothold in the Indian market, the brand was devising a new strategy to be a visionary force. Thanks to the Tata Motors visionary Ratan Tata, the automaker took the project to build a car for every Indian. Yes, I am talking about the famous ‘lakhtakiya’ Nano. It was a failure in terms of business because of incorrect marketing, but the value it added to Tata Motors cannot be denied.

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Transformation begins

Till this phase, the brand was not making money but earning glory and respect. With Cyrus Mistry at the helm of the Tata Group, the passenger car division faced a ‘perform or perish’ warning. This worked to roll the wheel and started a new beginning for the automaker. Yes, the warning somehow played magic and Tata Motors started adopting radical changes on every front.

Be it the design or technology, driving dynamics of the cars or sales & service network. The brand rephrased itself completely and here is what they are today, one major passenger car brand not only in India but in the entire world scenario. The Tiago, Tigor, Hexa, Nexon and Harrier – all these modern models in the fleet come with loads of modern features that not only make them very appealing to the customers but increase the convenience as well.

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More features and tech add more appeal

Adding loads of features alongside introducing a fresh design has played a key role in making the Tata cars very impressive. The automaker is now taking its car making business to a new high with every new product. The latest model it launched was Harrier SUV that is based on the Land Rover Discovery Sport’s platform. No wonder, this gives us another reason to respect Tata Motors.

While these were about passenger cars, Tata has never lost its grip on the commercial vehicles. When all the automakers present in India are trying hard to cope with the upcoming BS6 emission norms with their passenger cars, Tata became the first brand to get BS6 certification for its commercial vehicle CNG engine. Now, that’s certainly a great achievement indicating the brand’s capability.

With so many achievements and drastic improvements on its kitty, Tata Motors is now shifting its focus on futuristic techs like connected cars and electric powertrain technology. Recently, the brand has tied up with BSNL to develop the connected car technology. Also, the automaker is infusing the technologies and design languages from Jaguar Land Rover for its new age cars.

With all these above-mentioned activities, one thing is crystal clear. Tata Motors has been very much able to evolve itself into a new sensation in the Indian car market. Its new generation cars are the live proof of the evolution.

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